Build It Better: Sponsorship Opportunities
The Build It Better sponsorship program, developed by the International Masonry Institute (IMI), offers organizations a strategic platform to support workforce development, industry training, and innovation in the masonry and construction sectors. The initiative focuses on strengthening the pipeline of skilled labor by investing in education, hands-on training, and outreach programs that elevate the quality and sustainability of construction practices. Sponsors play a key role in supporting training centers, apprenticeships, and educational resources that directly impact contractors, craftworkers, and the broader built environment.
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Through tiered sponsorship levels, companies receive a range of visibility and engagement benefits, including brand recognition, access to industry events, and opportunities to connect with a highly targeted audience of professionals. The program is designed not only as a marketing opportunity, but as a meaningful investment in the future of the industry—aligning sponsors with efforts to improve safety, performance, and long-term workforce capacity. Build It Better positions sponsors as active contributors to advancing construction excellence and addressing the skilled labor gap.
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